The training on Financial & Business Management for NSF Beneficiaries & Other WMSMEs via Upgraded KOWGO App was organized by Women Arise Development and Humanitarian Initiative WADHI with support from Hubert H Humphrey Alumni Impact Award on Friday 9th April 2021 at DBM Plaza, Wuse zone 1, FCT-Abuja.
Available data shows that women in Nigeria contend with stiff barriers and are often locked out of economic opportunities as they own less capital and productive resources than men. As such, it became imperative to promote and actively support women’s formal financial inclusion and thus bridge the gap in the digital market economy. To this end, WADHI’s committed to women’s inclusion in the financial and digital market economy developed KOWGO, the mobile application designed to bridge the digital divide, providing information on financial literacy and online business support for women
To this end, the one-day training aimed to bridge the digital divide and get women to engage with the KOWGO App and become visible in online marketing, covered such topics as, Value & Purchasing Power of Money, Unpacking Challenges to Effective Business Management, Using Financial & Business Support Institutions for Savings & Credit, Digital Trading/E-commerce and Practical on Navigating & Using the KOWGO App as well as Action plans & priorities for applying new digital knowledge & skills.
The training became imperative a year after the intervention of the Survival Fund Scheme by the Federal Government of Nigeria, occasioned by the need to reduce the effect of Covid-19 pandemic on especially women vulnerable MSMEs, as lessons learnt show that a good number of women who accessed this loan lack technological skills and a knowledge of the digital market economy which the post Covid-19 world demands.
The training was attended by over 60 participants ranging from hairdressers fashion designers and caterers.