The Arahah Market was established in December 2020 and convened by the Chief Executive Officer of Women Arise Development and Humanitarian Initiative WADHI, Mrs Esther E. Mshelia in partnership with the Abuja Chambers of Commerce and Industry ACCI, to give visibility and provide market access to women Micro Small and Medium Enterprises. The whole concept of the market is to serve as a meeting and a melting point for WMSMEs. It was also established to provide training, standardization and pricing for women entrepreneur. The market presently functions as a hybrid market where the virtual market exist side by side the physical market and is powered by the KOWGO App, which has commenced on-boarding of users, thus, providing the hub for women MSMEs to come together monthly to get ready market for what they produce and a monthly meeting place to connect with off-takers and consumers.